Marketing & Strategic Campaigns
Here’s a look at some of the marketing and strategic campaigns I’ve led and contributed to. Click on any project to explore the work behind it, ideas, strategy, and creative in action.
Advanced Integrated Marketing Campaign Pitch
Chock full o'Nuts, a beloved legacy coffee brand born in New York City, is gearing up to celebrate its 100th anniversary in 2026. In honor of this milestone, the brand is launching a fully integrated marketing campaign that bridges its rich heritage with modern energy. Designed to captivate Millennials and Gen Z, the campaign aims to drive brand awareness while celebrating a century of bold flavor, New York grit, and unapologetic authenticity.
Integrated Marketing Campaign Plans Book
This comprehensive 61-page plan outlines a complete integrated marketing campaign strategy. It includes an executive summary, SWOT analysis, survey and interview insights, target audience profile, campaign strategy (SMP), execution plan, key campaign elements, PR and promotional strategies, media plan, budget, and methods for assessment and evaluation—all designed to create a bold campaign aimed at increasing awareness and driving sales in new markets.
Media Company Launch
Tasked with conceptualizing a media company built around my personal leadership philosophy and vision, this presentation includes an introduction to both myself and the company, along with a detailed overview of the company’s strategic vision, business model, and guiding values.
Content Marketing Plan
This campaign promotes the diverse opportunities offered by graduate programs at the University of Mississippi. It aims to inspire college students to pursue advanced degrees and encourage professionals to advance or pivot their careers. By showcasing real student success stories, the campaign highlights the transformative impact of graduate education at Ole Miss. This content marketing plan includes objectives, target persona, content pillars, distribution channels, content by channel, promotional plans, and how to measure success.
Strategic Promotional Marketing Plan
This strategic promotional marketing plan is designed to raise awareness, drive donations, create lasting memories, and increase ticket sales. It includes a comprehensive overview of our approach, featuring a SWOT analysis, advertising and promotional strategies, sponsorship opportunities, target audience insights, a detailed ticketing plan, a measurable timeline, and a fully developed budget. This plan is all aimed at delivering impactful, results-driven outcomes.
Brand Audit
This brand audit offers a comprehensive evaluation of Rao’s Homemade, a premium pasta sauce brand recently acquired by Campbell’s. Through detailed analysis, the audit provides valuable insights into the brand’s positioning, heritage, product offerings, market performance, and competitive landscape.
Crisis Strategy
As part of a collaborative research project, my team and I conducted an in-depth assessment of crisis communication strategies within the music industry, using sentiment analysis as our primary tool. Our work involved analyzing public responses to industry crises across digital platforms to better understand audience perception, emotional trends, and the effectiveness of corporate messaging. Through comprehensive research and data interpretation, we uncovered key insights. explore our exclusive analysis and findings in the section to the left.